|Realtor.com® recently published an article titled, “Sorry, Sellers: Your ‘For Sale’ Sign May Be ‘Ugly and Desperate’—Here’s Why.” The article features the Board of REALTORS® in New Canaan, Conn., and their recent vote to ban real estate yard signs. That decision has since been reversed due to possible legal concerns; however, the town council continues to review the matter. The ban would have been in effect for a six-month trial period before possibly becoming permanent. The board’s reasons were explained with words like “clutter,” “obsolete” and “archaic.”
I’m going to jump on this train with a counter argument. Real estate signs are alive and well. Yes, real estate yard signs are a very traditional form of marketing; however, they are as impactful today as they were 50 years ago. To be fair, the author of the realtor.com® article did interview a few real estate sign advocates that disagree with banning signs. These advocates cited sales that would not have been made without the listing staple and their obligation to their clients to move their property quickly.
Consider these four essential reasons to use real estate yard signs:
Bottom line, real estate yard signs work. To eliminate them would be a huge disservice to agents, potential homebuyers, and sellers. Their role in the real estate game is as important as modern technology.